In this section InYourBass will give you a monthly review of a shop that we think has an original concept, choice of goods or that just carries our attention. I'm starting this section with a brand new shop that has just been opened in Ghent by dj and producer Dyno.
About a year ago I was thinking about opening a small shop, where you could buy music, clothes, books, magazines and accessories.
Because of being an artist myself, this seemed to be the perfect idea to push something fresh, to create a platform represented by an original retail space. More then just a shop. U can say a community. I went to study business management and went looking for finances for my project.
Brands
For now I’m selling a modest, but carefully chosen array of clothes.
Freshjive, Altamont, Fucking Awesome, Fenchurch, Krew, Lowman shirts and of course the famous Mac Fly sweaters (that are doing amazingly well by the way!?).
Musicwise you can find a lot of import: Hyperdub, All City, Jazzy Sport, Warp, Circulations, Faces, Stones Throw, Ubiquity, Up My Alley, Kindred Spirits etc...
Just good music, which varies from dubstep to hiphop, electro to psych rock, instrumental and brazil to nu-soul.
Above all that, I have some other must haves like old skool sportwatches and Japanese toy cameras. Wax Poetics, Code and Shook can also be found here.
Targetgroup
Young and old. Rich and famous haha. No, musiclovers, nerds, fashionistas, thugs, whatever you want to call it. Looking at myself as a consumer, I came to the conclusion that I didn’t find what I was looking for and I guess there are a lot of people like me. It’s that niche that I want to approach.
Ghent
When the legendary Music Mania closed about a year ago, a lot of record buyers were lost. They went to order online, and just like myself, a lot of them seemed to loose the charm of choosing a record in a real life shop.Just that specific atmosphere of a recordshop.
I had to do something with that. Meanwhile Music Mania opened again with a bigger focus on second hand. We are even in the same street.
Apart from that, Ghent is a real enjoyable, cultural town with a lot of talent coming out of it. From the Ozark Henry’s and La Fille d’O’s to the Grazz Big Band and everything that Vooruit has to offer.
Visit
Apart from the offer, apparently I have some good wine left of the opening. Because I don’t drink alcohol, I still have a lot left. Haha.
Future
There will be a Mac Fly event, with artists and beatmakers. Furthermore I’m planning a mini-expo linked to the limited shirts, there’s gonna be an exclusive beatcompilation and a lot of cool guest mixes. We’ll have a lot of nice new brands and releases. Watch the site (http://macflyisthenewblack.com) to keep yourself updated about the shop.
Shouts
Shouts to Jos Digital, Flippen (AC), Azer, Robin, Fuck One, Melika and my great father for the aid.
Contact:
Address:
Bagattenstraat 5
9000 Gent
Belgium
+32 92 244 300
Open:
11.00–19.00
Monday–Saturday
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ant
09/12/2008 at 02:11
cool